CPM vs RPM Calculator
Understand your actual earnings vs advertiser spend
Estimated Estimated CPM Equivalent = a theoretical estimate of what advertisers might have paid based on a standard 55/45 split.
RPM (Revenue Per Mille) = what you actually keep. This calculator estimates CPM Equivalent by dividing RPM by 0.55.
Your RPM
0.00
What you keep per 1,000 views
Est. Estimated CPM Equivalent
0.00
What advertisers paid (÷ 0.55)
This CPM Equivalent is a theoretical estimate based on the standard 55/45 creator-platform revenue split. It is NOT the same as actual YouTube Analytics CPM.
Assumed CPM Formula: Estimated Estimated CPM Equivalent = RPM ÷ 0.55
Why 0.55? YouTube pays creators approximately 55% of ad revenue, keeping 45%. So if advertisers theoretically paid a CPM Equivalent, your RPM would be approximately .
Where to find your real CPM: Your actual true CPM (based on ad impressions, not views) can be found in YouTube Studio › Analytics › Revenue.