How much should I charge for a YouTube sponsorship?

As a general rule, creators charge between $15 and $30 per 1,000 average views (a $15-$30 CPV) for a standard 60-second integrated brand deal.

Should I charge more for a dedicated video sponsorship?

Yes. Dedicated videos give the sponsor full exclusivity, so you should typically charge 2x to 3x your standard integrated ad rate.

YouTube Sponsorship Rate Calculator | Price Your Brand Deals

YouTube Sponsorship Rate Calculator

Estimate an indicative starting rate from your reach and niche

Average Views per Video

Use your last 5 videos for accuracy

Base Sponsorship CPM

Example planning range: – per 1,000 views

Content Niche Multiplier

Higher-value niches command premium brand deal rates

Integrated Ad (30–60s)

0.00

Mention within your regular video

Dedicated Video (2.5×)

0.00

Entire video focused on the brand

These are starting-point estimates based on the inputs above. Consider engagement, audience fit, deliverables, usage rights, and exclusivity separately when negotiating.

How do I calculate my sponsorship rate?

Formula: Base Rate = (Avg Views ÷ 1,000) × Base CPM × Niche Multiplier

Integrated Ad = 1× Base Rate — a 30–60 second mention woven into your normal content.

Dedicated Video = 2.5× Base Rate — the entire video is created around the sponsor's product or service.

Why a niche multiplier? Finance and tech audiences have higher purchasing power and conversion rates, making them more valuable to advertisers.